Who We Are
True North Dad Co. was founded in 2025 by John Indiveri. In 2023, John and his Wife Angela found out they were going to be first time parents after some years of trying, and couldn't be more excited! Since becoming a Father, John (a Photography/Filmmaker by trade) wanted to create a brand that explifies Fatherhood, thus True North Dad Co. was born.
Our Mission:
True North Dad Co. exists to honor and equip the modern dad — the ones who lead with presence, integrity, and purpose. We create comfortable, durable, practical apparel that reflects the strength, sacrifice, and everyday heroism of fatherhood. Our mission is simple: to support dads who show up, push forward, and strive to be the guiding light—the true north—for their families.
More than just a brand:
It’s a movement. A club. A reminder that being a dad isn’t just one of the things we do—it’s the most important thing we do.
We’re here for the dads who don’t fade into the background. The ones who are present, intentional, and pushing themselves to lead from the front—every single day. We’re rejecting the outdated idea that fatherhood is just about “providing.” Because real fatherhood is about guiding, teaching, protecting, and showing up with purpose.
True North Dad Co. was built for the men who understand that their greatest legacy won’t be what they built at work—but what they built at home. The dads who carry the weight, who put in the reps—physically, emotionally, spiritually—and do it without applause.
This isn’t just about t-shirts and hats. This is about identity. About putting on something that reflects who you are and what you stand for. Comfortable, durable, and purpose-built—just like the dads who wear it.
We’re here to raise the standard. To remind the world that strong, present, loving fathers aren't the exception—they're the foundation.
So, if you’re a dad who's showing up, doing the work, and leading your family with heart and grit, Welcome. You're one of us.
Lead with purpose. Live with intention.